what we do
Think of Freethinkers as your own personal “marketing team” ready to help when you need us. We are an outsourced solution that brings together everything marketing related into one single point of contact.
We can offer a level of flexibility that others would find difficult to match. With our ‘mobile office’ business model, we can work for you remotely or on-site. Whatever works best for you. Some clients use us for odd jobs while others prefer to negotiate an agreement for ongoing provision of services.
We find it helpful to categorise our services into three parts:
Planning (the thinking)
This is where all the strategic thinking happens and is the most critical part of successful marketing. It is at this stage that we help to ensure your marketing dollar is being spent in the right areas and in the right way. Or if you’re not sure exactly what marketing you should be doing, this is where we step in to help. We can provide you with qualified advice, new ideas, and smart strategies to give you the edge. Here are some examples of specific planning services:
- Building a marketing plan
- Development of specific strategies to achieve a goal or correct an issue
- Conducting market research to investigate an issue, idea or to provide direction
- Carrying out a marketing audit to assess the business
- Establishing a brand identity (e.g. business name, logo, personality, etc)
- Creation of customer retention or loyalty programs
- Marketing tactics for employee attraction and retention
- Marketing education and training
- General marketing consulting / advisory services
Implementation (the doing)
This is when you really start to see things come together. We take strategies and ideas from the planning stage and put them into action, or alternatively you can come to us with a plan of what you want and we will make it happen. Perhaps it’s building a website, coordinating an advertising campaign, or designing a new logo. Here are some examples of specific implementation services:
- Advertising
- Website creation
- Online marketing (Adwords, e-newsletters, etc)
- Graphic design / Brand identity design
- Copywriting
- Signage
- Printing
- Direct marketing (letterbox, email, etc)
- Public Relations (media and community liaison)
- Event and promotions management
Evaluation (the fine-tuning)
This is where we assess previous activities from the planning and/or implementation stage. We may monitor performance, review final results, determine areas for improvement, and provide you with general advice and recommendations for moving forward. Evaluation can also involve post-analysis market research.
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